Craig Johnson is the chief strategist and co-founder of Matchstic. A native Atlantan, Craig graduated from Georgia State University and for his entire career he has worked on the business side of creative, starting with managing musicians and moving on to become business arm of Matchstic. His vision for the company was to create a place where smart creatives could thrive and produce work that generates real change for business. A current member of the American Marketing Association and Entrepreneurs' Organization, Craig was named to the Top 40-Under-40 business leaders in Atlanta by the Atlanta Business Chronicle at the age of 31. Aside from helping to build the premier brand identity firm in the Southeast, Craig's greatest accomplishment to date still reigns as marrying his beautiful wife, Kari, and has the pleasure fathering two sons and a daughter. His family also helped start City Church Eastside in their community. In his past time, Craig enjoys playing the bass and cheering on the Atlanta Falcons.